We all know strategy is important, but it’s not easy to come up with fresh ideas, let alone bring them to life. Uncertainty about the future, the pressure of competition, risk aversion, and those boring planning meetings we’re forced to sit through sap our confidence and enthusiasm and produce timid templates for maintaining status quo.
Leading strategist Rosie Yeo offers a refreshing approach to designing and committing to powerful strategy.
Achieve the best possible future for your organisation with this winning approach to designing simple and powerful strategy.
Praise for Go for BOLD
“A guide to big-thinking”
Naomi Simson
Entrepreneur
“A perfect companion for leaders as we emerge from this global pandemic”
James Kavanagh
Managing Director
Flight Centre Travel Group
“An entertaining and thought-provoking read”
Wendy Machin
Non-Executive Director
and Chair
“Meticulously researched and highly readable”
Major General (Ret-d)
Duncan Lewis
AO DSC CSC
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